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Client work for Toleranca marketing

Planet Positive Ride

Carpooling built around events, where attendees share rides to the venue and the organiser sees how much CO₂ the shared seats saved, ready for a sustainability report.

2026

19.2 kg

CO₂ saved when two passengers share an 80 km drive, the worked example on the public impact page

120 g

CO₂ per car kilometre the formula starts from, and the organiser can change it

1:1

Test code to app code on the rides and reservations core

Every ride belongs to an event. A driver posts the route and the free seats, passengers ask for a place, and the driver confirms with one click. Each confirmed ride counts the CO₂ it saved with the formula printed on the public impact page, so an organiser can put the numbers for each event straight into a report.

The organiser's CO₂ Impact page in Planet Positive Ride, with confirmed rides, kilograms of CO₂ saved, the reduction against driving alone and the emission factor across the top, the engagement funnel from clicks to confirmed seats, the published formula, and a breakdown for three events.
Illustration The organiser's CO₂ Impact page, drawn from the real screen with sample data. Every ride, passenger and kilogram on it follows the app's published formula at 120 g per kilometre.

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