Everyframe Composer lets a team test every hook they wrote, in every language and size they ship, without booking an editor for each version.
It is live, and it is the product JT Digital will spend the rest of this year on.
Composer is for teams that make video ads at scale. An ad is split into beats, the parts of its story in order: a hook, a problem, a bridge and a call to action. The team puts every version it wants to test on each beat, and Composer renders every combination. Three hooks, two problems, two bridges and two calls to action make 3 × 2 × 2 × 2 = 24 ads, and exporting each in three sizes makes 72 files.
A drawing with sample numbers. Every version on every beat is combined with every version on the others.
The Composer film, over the app's own screens.
We started it on 28 August, and it is live at composer.everyframe.eu.
Next · Chapter 6 of 8
Kataster, our sales system
2 min read →
Stay in the loop
Don't miss the next one.
One email when we publish something worth your time.